In the global livestock trade, an animal is only as valuable as the data attached to it. Traceability is rapidly moving from a 'nice-to-have' feature to a mandatory requirement.

When a buyer at a high-end processing plant looks at two identical bulls, they will always choose the one with a digital record because it represents lower risk.

For Nigerian livestock owners, adopting traceability means moving away from 'flat-rate' pricing and demanding premium prices by proving age and health status.

Ultimately, traceability is about building a bridge of trust between the rural farm and the urban consumer.